Once an organization has its product to sell, it must then the appropriate price to sell it at. Balancing many factors including supply-and-demand, cost, desired profit, competition, perceived value, and market behaviour sets the price. Ultimately, the final price is determined by what the market is willing to for the product. Pricing theory can be quite complex because so many influence what the purchaser is a fair value.
|Mark Obtained: 1||Mark Actual: 4|