Body language—how you dress as well as your mannerisms—is another powerful communication element. The core idea is that we make judgments based on body language, and those judgments can meaningful life outcomes. In one example , social scientist Alex Todorov found that one-second judgments of political candidates’ faces predict 70 percent of U.S. Senate and gubernatorial race outcomes. What is perhaps more important, however, is that our body language how we judge, think, and feel about ourselves. The key from this is that our bodies change our minds. That is, we can change not only how we are perceived but how we perceive ourselves by our body language. As a speaker, you must be conscious of, and cultivate, the presence you bring to your speech.