In practice, diversity can be understood as a sense,hoard,range,setof human characteristics that differ from our own or from those of the groups we belong to. Points of difference can include a range of demographic and psychographic factors, both of them,whom,who,whichare traditionally used by marketers, researchers, and influencers to target segments of a larger population. Demographic factors describe the “who,” including baits,straits,traits,gaitssuch as age, education, gender, ethnicity, religion, income and profession, and marital or family status. Psychographic factors are considered the “why” (how we’re wired) and project,reflect,reject,dejectour behavior, beliefs, lifestyles, and values. Other important aspects of diversity include disabilities, sexual orientation and cognitive styles. A key point to note is that there are many more possible points of difference than there are categories legally protected from confrontation,degradation,discrimination,contamination.