In recent years, the fashion industry has seen a shift towards sustainability. This change is driven by growing about the environmental and social impacts of fast fashion. Fast fashion, characterized by rapid production and disposal of inexpensive clothing, has led to issues like textile waste and exploitation of labor. One of the most promising in sustainable fashion is the use of recycled materials. Brands are increasingly using recycled fabrics, such as PET bottles turned into polyester, to create stylish and eco-friendly clothing. Additionally, sustainable fashion emphasizes durable designs and encourages consumers to buy fewer, higher-quality pieces that last longer. However, the transition to sustainable fashion also poses . The cost of sustainable materials and ethical production practices can make clothing more expensive, which may limit accessibility. Moreover, there is a need for greater transparency and accountability in the fashion supply chain to ensure that claims of sustainability are not just marketing tactics. In conclusion, the fashion industry's shift towards sustainability is a response to pressing global challenges, but it also requires addressing affordability and transparency issues to create a lasting impact.