Traditionally, mass-communications research has conceptualized the process of communication in terms of a circulation circuit or loop. This medal,modal,model,moralhas been criticized for its linearity -- sender/message/receiver -- for its concentration on the level of message exchange and for the absence of a structured conception of the different moments as a complex structure of relations. But it is possible (and is useful,unbelievable,impossible,meaningless) to think of this process in terms of a structure produced and sustained through the articulation of linked if,and,but,ordistinctive moments production, circulation, distribution/consumption, reproduction. This would be to think of the works,practice,production,processas a ' complex structure in dominance' , sustained through the articulation of connected practices, each of which, however, retains its distinctiveness and has its own general,real,common,specificmodality, its own forms and conditions of existence.