George Marshall

  • 1) We should emphasize the old-fashioned virtues of uniting in the face of a crisis, of resourcefulness and community action.
  • 2) He proposes that instead of arguing for sacrifice, environmentalists should show where the rewards might lie: that understanding what the science is saying and planning accordingly is the smart thing to do, which will protect your interests more effectively than flinging abuse at scientists.
  • 3) Our view is formed by the views of people with whom we mix.
  • 4) In his fascinating book Carbon Detox, George Marshall argues that people are not persuaded by information.
  • 5) Of the narratives that might penetrate these circles, we are more likely to listen to those that offer us some reward.
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