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- 1. In his fascinating book Carbon Detox, George Marshall argues that people are not persuaded by information.
- 2. He proposes that instead of arguing for sacrifice, environmentalists should show where the rewards might lie.
- 3. We should emphasise the old-fashioned virtues of uniting in the face of a crisis, of resourcefulness and community action.
- 4. Our views are formed by the views of the people with whom we mix. Of the narratives that might penetrate these circles, we are more likely to listen to those which offer us some reward.