• You used to think that being green was a luxury for your company, but climate change has made you realize that you can no longer ignore it. The buzz is about becoming carbon-neutral, but where do you start? Consider your drivers. Do you want to become carbon-neutral for marketing reasons, for financial reasons or to help save the planet? Simon Armitage of the Carbon Neutral Company believes: “Your drivers will help you tailor your carbon-reduction program and determine key performance indicators.” This will help build a case for going carbon-neutral. First, measure your carbon footprint, or get a specialist to do it for you. That primarily means taking account of your energy usage and emissions caused through travel. Before you begin, think about whether you’re collecting the right data and whether it’s readily accessible. When implementing any energy reduction measures, ensure you engage with your staff. “It’s much better if your people decide for themselves when it’s sensible for them to travel,” says Armitage. You’ll also need them to participate in switching off the lights and other energy-saving measures. Set targets and show it’s not a one-off exercise.

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